Newton, MA – Sonesta, the 8th largest hotel company in the US, today announced a new incentive program that provides a 2% incentive to franchisees who utilize Sonesta’s procurement program for purchasing needs. This initiative offers significant financial benefits to owners and underscores Sonesta’s commitment to transparency, innovation, and strong franchise relationships.
Owners will receive the 2% incentive based on their spending with Sonesta-contracted suppliers under both the Avendra program and other Sonesta negotiated contracts. This incentive will be paid quarterly as a credit on franchise fee statements. Additionally, Sonesta will provide a free mobile app purchasing platform (EPRO) to help franchisees identify and purchase cost saving products from Avendra and other key suppliers.
Sonesta’s franchise owner incentive program is the first comprehensive program of this scale in the industry and is expected to enhance franchisee growth and retention and more strongly position Sonesta as an attractive option for potential franchisees.
With our owner-centric approach at Sonesta, we believe in fostering strong, transparent relationships with our franchisees. Our procurement incentive program demonstrates our commitment to providing exceptional value and support to our owners. By offering to sponsor the technology and provide a significant financial benefit, we not only enhance our competitive edge but also can help our franchisees succeed and provide more reasons to grow with us. Keith Pierce, Sonesta EVP and President Franchise & Development
Sonesta will cover the technology investment cost for EPRO, helping to ensure franchisees continue to receive state-of-the-art tools without financial strain.
Sonesta ensures transparency in its operations and treats franchisees with the same respect and consideration as its owned and managed properties. Paul Davis, Head of Strategic Sourcing for Sonesta
This initiative highlights Sonesta’s owner-focused perspective, ensuring that franchisees benefit directly from their relationship with the company. Franchisees can sign up for access to the Avendra program and the state-of-the-art, free EPRO Mobile App for immediate access to Sonesta’s purchasing programs and pricing, which includes features like managed order guides and on-the-go ordering. Purchases made through Avendra and other Sonesta contracts will be tallied quarterly, and corresponding credits will be applied to monthly statements with supporting documentation.
About Sonesta
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Franchise.Sonesta.com, email [email protected] or call 1.617.658.1596.
Lorie Juliano
Sonesta International Hotels Corporation
+1 617 421 5429
Sonesta
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