Handwritten Collection, a standout collection brand of Accor, continues its growth trajectory in Europe with a series of upcoming openings that will mark the brand’s debut in Albania (Tirana), Cyprus (Nicosia), Germany (Düsseldorf), Romania (Bucharest) and Benelux (Zeeland and Vielsalm).
Launched in 2023, the brand is a collection of carefully curated hotels, each celebrating the warmth and character of its dedicated hosts. In the past year alone, the brand has opened 17 stylish hotels in sough-after destinations around the world, including Paris, Malta, Sidney, Shanghai, Phuket and Cracow, amongst others. With approximately 25 hotels in its development pipeline and over 150 additional projects under varying stages of discussion, Handwritten Collection is well positioned as one of the fastest-growing collection brands in the world.
Our latest additions across Europe demonstrate the success of Handwritten Collection in delivering hotels that resonate with guests seeking distinctive travel experiences. Independent hoteliers and institutional hotel owners value the opportunity to work with an international brand they trust, and the expansion of Handwritten Collection in Europe is testament to the strong demand we see across the region. Philippe Bijaoui, Chief Development Officer Premium, Midscale & Economy Division, Accor Europe and North Africa
Some of the upcoming openings in Europe include:
The Classic Hotel Nicosia – Handwritten Collection (Cyprus) – The first Handwritten hotel in Cyprus will open this month and will be located in Nicosia’s city centre, close to many local attractions like the Cyprus Archaeological Museum and Eleftheria Square. It will offer 54 comfortable rooms decorated with earthy tones, as well as a top-floor fitness centre and spa, to unwind after a long day exploring. The on-site Blue Bar restaurant will offer a gourmet dining experience, while its ‘59’ restaurant – which was named after 59 vintage knives found during the renovation of the hotel – will serve traditional Cypriot recipes. The property will also offer a versatile space for business events and weddings.
Adorn Tirana – Handwritten Collection (Albania) – The first property under the brand in Albania, the rising star of the Mediterranean, is expected to open this autumn. It will be located in Skanderbeg Square, in the heart of the capital, and will boast 25 stylish guest rooms, including six suites, a cozy restaurant and a piano bar, all featuring elegant interiors.
MUZE Hotel Düsseldorf – Handwritten Collection (Germany) – Marking the debut of the brand in Germany, the hotel is an elegant fusion of arts and personalised hospitality, offering 60 rooms, a bar, a state-of-the-art boardroom, as well as an in-house art exhibition. Opening in November 2024, the MUZE Hotel Düsseldorf is conveniently located just a 10-minute walk from Königsallee, Düsseldorf’s premier shopping boulevard, as well as renowned museums and the scenic Rhine River.
Hotel Ter Zand – Handwritten Collection (The Netherlands) – This intimate hotel on the coast of Zeeland will offer 53 rooms, 32 garden suites and close proximity to the Zeepeduinen natural reserve and the sandy beach of Westerschouwen. The hotel is slated to open later this month and will be the perfect hideout for a relaxing break.
Fort Saint-Laurent Hôtel & Spa – Handwritten Collection (France) – Set in a 16th-century building overlooking the slopes of Lyon’s Croix-Rousse, the new hotel is set to open later this month and will offer 36 rooms with city views and a stylish design reflecting the host’s passion for boats. The hotel will be the eight Handwritten Collection property in France.
Tecadra Bucharest Hotel Handwritten Collection (Romania) – The 100-key property will open its doors in 2025, marking the brand’s launch in Romania, with an ideal location in one of the capital’s most exclusive neighbourhoods. The hotel will be powered by solar panels and heating pumps, with reduced carbon emissions and operating costs.
La Maison Fraiture – Handwritten Collection (Belgium) – The first Handwritten hotel in Belgium will be nestled in the heart of Baraque de Fraiture, the second-highest point in Belgium and a central landmark for those visiting the Plateau des Tailles nature reserve. Expected to open in 2026, the 120-room property will also offer multi-function event spaces, as well as a large wellness and pool area overlooking the nearby mountain range.
Other recent Handwritten Collection openings in Europe include:
Hotel Maison Hamelin Paris – Handwritten Collection (France) – Set in the chic 16th arrondissement of the capital, between the world-renowned Champs-Elysées and the Galliera Museum, the hotel showcases French savoir-faire through its cozy 65 rooms, a lively bar and a spa.
Hôtel Plaza Biarritz Plage – Handwritten Collection (France) –The 69-room Art Deco hotel is located in a historic building on the coast of the Basque Country, and only one-hour drive from Spain. The hotel boasts elegant decor enhanced by black-and-white photography and artwork, a retro bar, as well as ocean and city views.
Hotel Castel Maintenon – Handwritten Collection (France) –Located only one hour away from Paris, in the gardens of the château of Louis XIV’s wife, this hotel offers a rejuvenating stay in the 78 elegant rooms and dedicated spaces to combine work and play. The passion of the hotel’s host is the breathtaking Alsace region, which can be seen while staying at the property.
Handwritten Collection hotels participate in ALL – Accor Live Limitless – a lifestyle loyalty programme providing access to a wide variety of rewards, services and experiences.
handwrittencollection.com | all.com | group.accor.com
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
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