HOUSTON, TX, July 9, 2025: HVS Brokerage & Advisory announces the sale of the 99-key TownePlace Suites by Marriott Columbia Northwest/Harbison, located at 438 Columbiana Drive, Columbia, South Carolina 29212.
The property, built in 2015, was purchased by Prianna Hospitality, based in Walterboro, South Carolina, from Solara Hospitality, based in Irmo, South Carolina.
The Senior Managing Partner of Solara Hospitality commented, “I appreciate the continued and determined efforts of the HVS Brokerage team in getting this deal across the finish line. The HVS brokers were professional and transparent in their process. The economics of this deal made sense for both parties, and I wish the new ownership success.”
The property benefits from its strategic location along Interstate 26 (I-26) in Richland County, providing quick access to Downtown Columbia and the surrounding demand generators. Nearby corporate demand generators include Prisma Health Baptist Parkridge Hospital, Shaw Industries, Colonial Life, Lexington Medical Center, IBM, Fort Jackson, and the University of South Carolina. Leisure demand generators include the Columbiana Centre, Riverbanks Zoo & Garden, Columbia Metropolitan Convention Center, Williams-Brice Stadium, and Lake Murray. Additionally, the hotel is situated within a high-traffic retail corridor surrounded by national retailers, restaurants, and entertainment venues.
“Despite challenging macroeconomic conditions and persistent market turbulence, we remained focused on identifying creative strategies to advance this deal. By highlighting the property’s improving post-renovation performance and the seller’s increased motivation, we were able to generate meaningful interest with multiple offers and navigate shifting investor sentiment. Ultimately, we secured a local buyer with a growing presence in the region, eager to add the first Marriott-branded hotel to its expanding portfolio. It was a collaborative effort that resulted in a successful outcome for all parties involved,” said Jack Mahan, Senior Associate of HVS Brokerage & Advisory.
HVS Brokerage & Advisory team members Josh Williams, Jack Mahan, Eric Guerrero, and Daneen Godinet participated in this transaction.
About HVS Brokerage & Advisory
The Brokerage & Advisory division is a specialized group within HVS that offers services related to investment sales and capital markets, focused exclusively on the hospitality industry. With a global footprint and over 35 offices nationwide, HVS’s hospitality intelligence and extensive expertise will help you achieve the results you want.
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