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72% of Filipinos don’t see Cherry Blossoms despite planning For It: Klook wants to make it up to you!
72% of Filipinos struggle to catch Cherry Blossoms despite planning for them. Here’s Klook’s quick and easy solution!
Spring unfolds as a tapestry of fleeting beauty and fresh beginnings, inviting travelers to chase the enchanting allure of cherry blossoms. Yet, for two out of three hopeful adventurers, the dream of witnessing sakura in all its glorious bloom can often descend into disappointment, as revealed by a recent survey conducted by Klook. Despite meticulous trip planning around blossom forecasts, the capricious nature of spring weather can drastically alter bloom conditions, leaving many to arrive prematurely or after the spectacle has faded. This year, Klook aims to alleviate the most significant frustration for cherry blossom enthusiasts with its groundbreaking “No Gloom No Bloom” guarantee, ensuring that the pursuit of beauty does not end in disillusionment.
Travelers Feel Hopeful This Spring to Catch the Cherry Blossoms
The allure of cherry blossoms captivates many, with a striking 70% of Filipino travelers eager to witness their breathtaking beauty this year. Popular destinations for this enchanting spectacle include the picturesque landscapes of South Korea, the vibrant scenery of Taiwan, and the majestic regions of Mainland China, all of which promise a stunning backdrop for these ephemeral blooms.
Filipinos are most excited about
- Photo Opportunities (e.g. instagram spots, iconic photo spots)
- Scenic Natural Beauty (e.g. rivers, parks)
- Historic landmarks with blossoms (e.g. temples, shrines)
Japan remains as the ultimate destination for cherry blossoms this year, favoured by 82% of Filipino travelers and 78% of travelers from across the World. However, the influencing powers of social media have inspired 68% to consider other destinations for their next cherry blossom trip, such as South Korea, Taiwan and Mainland China. A recent Klook study looking into travel behavior learned that Mainland China saw a seven-fold increase compared to previous years and emerged as a top destination for 2025, just slightly behind Japan. Interestingly, Klook found that 7 in 10 spring travelers from the Philippines were unaware that Mainland China boasts its own season of cherry blossom, a true hidden gem waiting to be discovered.
The Cherry Blossom Struggle: Why Catching the Bloom is Harder Than It Looks
Even with advanced forecasts, the enchanting cherry blossoms in Japan are bound by a fleeting 10-day viewing window, a reality that travelers faced intensified by last year’s erratic temperature fluctuations. In 2024, Japan experienced a series of unusual weather patterns, characterized by sweltering summers and delayed winters, which conspired to delay the blooming of the cherry blossoms by an astonishing 15 days. Adding to the bewildering climate, Mount Fuji—an enduring emblem of Japan’s natural beauty—remained strikingly snowless in November, marking an unprecedented moment in its 130-year recorded history. As the new season approaches, travelers find themselves planning amidst a shroud of uncertainty, their hopes tied to the unpredictable whims of nature.
Top Challenges When Planning a Cherry Blossom Trip
- Finding best spots for bloom
- Predicting the bloom timing
- More expensive to book during spring
Despite these challenges, the desire for fleeting experiences is much to be desired for this era of travelers who prioritize on experiences during their travels. Almost half, or 45% of Filipino travelers are also willing to spend at least 20% more on cherry blossom experiences compared to other activities.
“No Bloom, No Gloom”—Klook Takes the Guesswork Out of Cherry Blossom Season
For this upcoming season, Klook is offering travelers peace of mind with an industry-first cherry blossom guarantee.
How It Works:
- Book one of our seasonal Japan tours found on the “No Bloom No Gloom” campaign page.
- If you do not see any cherry blossoms during your tour despite the forecasted bloom schedule, snap a picture.
- Submit your photo to Klook via the form provided in the campaign page, alongside requested details by 6 April 2025, 23:59 (GMT+8:00) for verification.
- Eligible users will receive a promo code of up to 50% off your next tour booking with a 1 year validity period (applicable to all Klook tours, capped at USD$25*[1]).
Klook is also offering up to 4x KlookCash for tours, hotel, car rental, and transportation bookings in select destinations during the campaign. Learn more about Klook’s No Bloom No Gloom guarantee here!
[1] *T&Cs apply
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72% of Filipinos don’t see Cherry Blossoms despite planning For It: Klook wants to make it up to you!
Melo Villareal
Out of Town Blog
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